The co-creator of the St Johnstone promotional video made to encourage fans to come to their game tomorrow against Hamilton Accies which has caused split views between the Saints supporters expected the reaction that it received.
Ross Cunningham, the Media & Communications Manager of the club worked alongside Megan Moss the School Engagement Manager to create the #PaintItBlue campaign. Filmed at McDiarmid Park, players lip-synced to Blue Da Ba Dee by Italian Europop outfit Eiffel 65.
He said: “With this, it was fine because the point of the video was to make it a bit silly and a bit cheesy, so that sort of reaction was expected. But from comments specifically on the Saints Facebook and fans’ forum We Are Perth know that the vast majority of people who saw it thought it was funny and realised we were just having fun with it and trying to get people talking about the game with Hamilton.”
He praised Moss for her work on the video.
He said: “Megan’s got a lot of experience studying and working in PR and Marketing. She’s from California and has done work previously with LA Galaxy before coming to Scotland to study.
She was a big influence on the video and I think being American and being a bit more outgoing helped with getting players and supporters involved and buying into our idea for it.”
The YouTube video has been viewed over 44,000 times now with the Daily Record, Scottish Sun, The Courier and BBC all sharing the video to their websites.
He said: “So, I’ve been really happy, whether people love it or hate it, with the exposure it’s been getting so far!”
Can Saints fans look forward to more videos like this?
He said: “Not in the immediate future because I think people would just get bored of bringing similar videos out all the time and it would lose the effect. We’ve got plenty of things planned for future home games this season but a lip-sync video won’t be included as part of it. Maybe next season who knows.”